Animal Rights/ Social Issues

Sometimes less is more, as the cliche goes.  There really isn't a lot to look at here, but they communicate in a very powerful way.  The following images address the issue of animal rights, specifically how animals are often used to test the safety of potential products.  Do a little research, for example, next time BEFORE you buy that fancy perfume or cologne read the label, does it specifcally state that no animals were used or harmed in the manufacture of that particular product?  Many artists work to alert us of an issue or to spur us on to action.

What social issue do you care strongly about?  How can you make the audience aware of that issue?  What sort of action do you want people to take?  I'm looking forward to your selections.  D. Exner

http://osocio.org/message/animal_testing_victime_torture_mort/

Onstuimig

The best of non-profit advertising and marketing for social causes

Animal testing: Victime, Torture, Mort

Posted by Marc | 28-02-2009 22:22 | Category: Animal rights


Three ads from the German animal rights organisation NOAH.
Victime, Torture, Mort.
Make a donation against animal testing.
Great artwork which reminds me to one of my first posts in 2006. Same cause, same artwork for Proefdiervrij.
Related NOAH campaign posts:
- No aquarium is big enough
- No respect




Advertiser:
NOAH
Agency:
Jung von Matt/Elbe, Hamburg, Germany
Additional credits:
Executive Creative: Wolf Heumann, Dirk Haeusermann
Creative Director: Christian Fritsche, Peter Kirchhoff
Art Director: Kay Potthoff
Copywriter: Frank Seiler
Photographer: Ulrich Hoppe
Account Executive: Guido Kirschner, Katrin Stoecklmayer
Source:
I Believe in Advertising